Salsify offers a Product Experience Management (PXM) platform that helps businesses centralize, connect, and automate product content for digital commerce. It leverages AI to enhance product data syndication and improve market speed.
Salsify provides a comprehensive Product Experience Management (PXM) platform designed to empower businesses in leading the digital shelf. Their solutions focus on efficiently sourcing supplier product content at scale, transforming digital commerce strategies with AI-powered capabilities. The platform enables companies to centralize all product content, regardless of its origin, and connect it across the digital shelf to deliver engaging product experiences. Salsify is particularly noted for its GDSN (Global Data Synchronization Network) capabilities, offering a GS1-certified and interoperable solution that centralizes and syndicates content from a unified platform, accelerated by AI. This helps businesses connect with trading partners and share product content effectively to win on the digital shelf. Key features highlighted include AI-driven solutions for modern commerce, customer support resources like a Customer Hub and Knowledge Base, and specific functionalities for brands (Centralize, Connect, Automate) and retailers (Onboard, Validate, Automate). Salsify emphasizes time-saving benefits and market differentiation through its intelligent platform, making complex features like formulas more accessible via natural language.
About
**Who they are** Salsify — GUDID publishing capability provides a Product Experience Management (PXM) platform designed to help businesses centralize, connect, and automate product content for digital commerce. They leverage AI to enhance product data syndication and improve market speed.
**Expertise & scope** * Centralizes and syndicates product content from a single, unified platform. * Accelerates content management and syndication through AI-powered solutions. * Facilitates connection to trading partners within a unified PXM platform. * Supports GDSN (Global Data Synchronization Network) integration, acting as a GS1-Certified data pool. * Enables sharing of product content with retailers to improve performance on the digital shelf.
**Reputation / proof points** * GS1-Certified for GDSN data pool services. * Designed for interoperability within the GDSN ecosystem.
Additional information
Salsify's platform is built to streamline the process of managing and distributing product information. Their AI capabilities, including a feature referred to as 'Angie' that makes complex formulas accessible via natural language, aim to significantly reduce the time and effort required to prepare and publish product data. This is particularly beneficial for organizations managing a large number of brands or products, enabling faster time-to-market with accurate content. The platform is designed to create efficiencies both internally and with external clients, ensuring all product data is controlled within a single system.
Key Highlights
Offers a Product Experience Management (PXM) platform that centralizes, connects, and automates product content.
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“Lead the digital shelf with Product Experience Management (PXM).”
Leverages AI to enhance product data syndication and improve market speed.
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“Transform digital commerce strategy with AI-powered solutions.”
Provides GDSN data pool services, centralizing and syndicating content from one unified platform, accelerated with AI.
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“Salsify GDSN Centralizes and Syndicates Your Content From One Unified Platform — Accelerated With AI”
GS1-Certified for GDSN data pool operations.
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