Circular Action Alliance (CAA) is a producer-led nonprofit organization implementing Extended Producer Responsibility (EPR) laws for paper and packaging across the US. They offer harmonized compliance services to producers, aiming to advance an efficient circular economy.
Circular Action Alliance (CAA) is a U.S. Producer Responsibility Organization (PRO) dedicated to implementing effective Extended Producer Responsibility (EPR) laws for paper and packaging. As a nonprofit, producer-led organization founded in 2022, CAA is committed to helping producers comply with EPR laws by delivering harmonized, best-in-class compliance services. They work collaboratively with governments, businesses, and communities to reduce waste and increase recycling rates. CAA is the sole organization approved to implement U.S. EPR laws for paper and packaging and currently operates as the single PRO in California, Colorado, Maryland, Minnesota, and Oregon. Their mission includes delivering cost-efficient EPR services through operational scale and program harmonization, improving consumer recycling experiences, ensuring a level playing field for producers, and optimizing recycling facilities to support circular systems. Producers can reach out for support regarding registration, reporting, and fees via dedicated email addresses. CAA is actively involved in various states, including California, Colorado, Minnesota, Maryland, Maine, and Oregon, helping them navigate the evolving landscape of EPR.
About
**Who they are** Circular Pro is a European compliance service provider focused on simplifying Extended Producer Responsibility (EPR) and product/packaging obligations for manufacturers and e-commerce sellers. They aim to be a central reference point for EPR compliance across Europe.
**Expertise & scope** * Facilitates compliance with WEEE regulations in Austria through a partnership with UFH. * Offers WEEE compliance solutions for Germany in collaboration with Bitkom. * Provides end-to-end EPR compliance management across EU markets, including registration, data management, reporting, and legal monitoring, via their partner RecycleMe. * Offers specialized EPR support sessions for personalized guidance on regulations, product, and packaging compliance. * Delivers an EPR Requirement Monitor, a guideline of obligations per country and industry category.
**Reputation / proof points** * Operates with partners like UFH, Bitkom, and RecycleMe, who are involved in EPR and circular economy services. * The Reclay Group, associated with Circular Pro, is a globally active service provider in recycling and waste management.
Additional information
Circular Pro offers practical tools and services to navigate complex EPR landscapes. Their platform provides access to tailored support, including free account creation for potential discounts on partner services. Buyers can engage in one-to-one support sessions for specific questions, with options for short, focused meetings. The EPR Requirement Monitor provides detailed, country-specific guidelines, aiding in strategic planning for businesses operating across multiple European markets. Engagement typically involves filling out questionnaires and receiving customized offers from Circular Pro or its partners.
Key Highlights
Offers an EPR Requirement Monitor providing guidelines per country and industry category.
Source
“A guideline of requirements and obligations per country and industry category according to your specific business needs.”
Provides WEEE Compliance in Germany solutions through a partnership with Bitkom, offering discounts for Circular Pro account holders.
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“Comply with the WEEE Directive with our trusted partner Bitkom. Enjoy a special discount on your annual fees with a free Circular Pro account.”
Facilitates access to RecycleMe’s EPR End-to-End Compliance Management service for EU markets.
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“Through Circular Pro, you can access RecycleMe’s EPR End-to-End Compliance Management service – the smart, all-in-one solution for registration, reporting, and legal monitoring across EU markets.”
Offers 15-minute expert advice sessions for €9.95 to address EPR and compliance questions.
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“Have a 15 minutes meeting for 9.95€”
Certifications & Trust Signals
Part of The Reclay Group, an internationally active group of companies committed to a functioning circular economy.
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“The Raan Group is an internationally active and owner- managed group of companies whose subsidiaries are committed to a functioning circular economy in various areas.”
The Reclay Group operates take-back systems and is active in the international trade of recyclables.
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“The Reclay Group operates take-back systems for various types of waste and is active in the international trade in recyclable materials.”
Buyer Snapshot
Best for
Manufacturers and e-commerce sellers operating in Europe
Businesses seeking to understand and meet EPR obligations
Companies needing specific WEEE compliance support in Germany
How engagement typically works
On-demand expert advice sessions
Personalized compliance reports
Partnership-driven solutions (e.g., with Bitkom)
Typical deliverables
EPR compliance guidance
WEEE compliance reports
Packaging compliance strategies
Tailored offers and advice
Good to know
Best when buyers are focused on European markets
Best when buyers need specific guidance on WEEE, packaging, or general EPR regulations
Pricing
Model: Retainer
Public range: Publicly listed: €9.95 for a 15-minute support session; €250.00 for an EPR Requirement Monitor report.
Notes: Based on publicly listed information; final fees depend on scope and specific services required.
Included services: Packaging EPR registration & reporting, Compliance calendar & reminders, Data validation and submission support
Streams Supported: Packaging
Reporting Support: Yes
Multi Country Management: Yes
Portals Handled: California, Colorado, Maryland, Minnesota, Oregon, Washington, Maine
Marketplace Support: Yes
Additional weee_epr_rep Details
Streams Supported
WEEE, Packaging, Product Compliance
Countries Covered
EU (specifically mentions Germany for WEEE)
Marketplace Support
Implied through support for e-commerce sellers
Onboarding Steps
1. Create a Circular Pro account. 2. Select consulting/product of interest. 3. Provide business information and quantities as requested. 4. Apply discount codes if applicable. 5. Receive tailored advice, offers, or reports.
Portals Handled
Implied handling of German WEEE portal via partner Bitkom