EU Cosmetics Label Checklist for Amazon Sellers
If Amazon says your label is wrong, use this checklist. EU law requires specific elements on container and packaging; missing or incorrect info can cause blocks or reinstatement requests.
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Required label elements (EU Regulation 1223/2009)
- Responsible Person — name and address (EU/EEA) on container and packaging.
- Nominal content — weight or volume at time of packaging.
- Date of minimum durability or PAO (period-after-opening) symbol.
- Batch identifier — so the product can be traced.
- Product function — unless clear from the presentation.
- Ingredients list — INCI names, in descending order of weight at 1% and above.
- Warnings / precautions — where required (e.g. for certain ingredients).
Country of origin is required if the product is manufactured outside the EU. Small packages have limited exceptions (e.g. leaflet) — confirm with your RP.
Common label mistakes that trigger Amazon or authority checks: Missing or wrong RP name and address; ingredients not in INCI or in wrong order; missing or incorrect PAO (period-after-opening) symbol or durability date; missing batch code; omitted warnings for restricted ingredients (e.g. certain preservatives, fragrance allergens above threshold). Using a US or non-EU address as the “responsible” contact when selling in the EU is also a frequent cause of blocks — you need an EU-established Responsible Person.
Small packaging: For packaging too small to fit all required information, EU rules allow the information to appear on a leaflet, label, or tape attached to the product. The container must still carry at least the durability/PAO and batch identifier when the full list cannot be shown. Check with your RP for your specific pack size.
Label checker
Paste or type the text from your current label (or a draft). We’ll flag likely missing items. This is directional only — not a legal review.
FAQ
What must be on an EU cosmetics label?
EU Regulation 1223/2009 requires: name and address of Responsible Person; country of origin if outside EU; nominal content; date of minimum durability or PAO; batch identifier; product function; ingredients list (INCI); and any warnings or precautions.
Where can the Responsible Person address appear?
The RP name and address must appear on the container and, where applicable, the packaging. For small items, information may be on a leaflet, label, or tape; check the regulation for reduced-size and small-surface exceptions.
My label is wrong — what do I do?
Correct the label before placing (or continuing to place) the product on the EU market. An EU Responsible Person or regulatory consultant can review your label and advise on fixes. For Amazon, you may need to update the listing and provide a corrected label if requested.
Do ingredients have to be in a specific order?
Yes. EU law requires ingredients to be listed in descending order of weight at the time they are added, with those under 1% allowed in any order after the 1%+ ingredients. Names must be INCI (International Nomenclature of Cosmetic Ingredients).
What is the PAO symbol?
The period-after-opening (PAO) is the time in months the product remains safe after first use. It is shown by a jar symbol with the number of months inside (e.g. 6M, 12M). If the product has a minimum durability of under 30 months, you can show the PAO instead of a use-by date.
Cruxi is a marketplace connecting you with vetted EU/UK cosmetic RPs and label reviewers. We do not provide legal or regulatory advice. Privacy Policy.