CPNP Proof for Amazon: What It Is + How to Get It

When Amazon asks for “CPNP proof” or “CPNP registration,” they want evidence that your cosmetic is notified in the EU. Here’s what CPNP is, what proof usually looks like, and how to request it from your RP or manufacturer.

CPNP proof request email template Find EU/UK Responsible Persons

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What is CPNP?

CPNP (Cosmetic Products Notification Portal) is the European Commission’s portal for notifying cosmetic products before they are placed on the EU market. Under EU Regulation 1223/2009, the Responsible Person must submit the notification. Once notified, the product has a CPNP reference. Amazon and other marketplaces may ask for “CPNP proof” to confirm the product is compliant.

Notification is mandatory before a cosmetic is placed on the EU market. The RP (or, in some cases, the manufacturer if they are the RP) enters product details, including the name and address of the RP, category, ingredients, and labeling information. There is no fee for CPNP notification; the portal is used by RPs across the EU.

What counts as CPNP proof for Amazon?

Typically one of: (1) A screenshot or PDF from the CPNP portal showing the product and RP details (e.g. product name, CPNP reference, RP name and address); (2) A letter or email from your EU Responsible Person on letterhead stating the product has been notified in CPNP and providing the CPNP reference or confirmation. Some sellers also submit a short “notification confirmation” document from their RP. Always check Amazon’s current request in Seller Central — they may specify format, document type, or language.

Amazon may cross-check the RP name and address on your proof against the address printed on the product label, so ensure the label and the CPNP notification match.

CPNP proof request email template

Copy and adapt this to request CPNP proof from your EU Responsible Person or manufacturer. Fill in [brackets] before sending.

Subject: CPNP proof / notification confirmation for [PRODUCT NAME / ASIN]

Hi,

Amazon has requested CPNP proof for our cosmetic product(s) sold on Amazon EU:

Product name(s): [e.g. product name or ASIN]
Brand: [your brand]

Please provide one of the following:
- A screenshot or PDF from the CPNP portal showing this product is notified, with RP name and reference, or
- A short letter/email on your letterhead confirming the product is notified in CPNP and the name/address of the Responsible Person.

We need this for Amazon Seller Central reinstatement. Thank you.

CPNP prep checklist

Confirm who is your EU Responsible Person (you, your manufacturer, or an RP service).
Ensure the product is fully notified in CPNP (ingredients, label, RP details).
Request proof in the format Amazon asks for (screenshot, PDF, or letter).
Keep RP name and address on the product label; Amazon may cross-check.

What if my product isn’t notified yet? You must have the product notified before you can provide CPNP proof. If you already have an EU RP, send them the product data and ask them to notify and then provide proof. If you don’t have an RP yet, you’ll need to appoint one first — see Do I need an EU Responsible Person? and find EU/UK Responsible Persons.

Do I need an EU Responsible Person? →

FAQ

What is CPNP?

CPNP (Cosmetic Products Notification Portal) is the EU portal where cosmetic products are notified before being placed on the market. The Responsible Person submits the notification. Amazon may ask for proof that your product is notified (CPNP proof).

What does Amazon accept as CPNP proof?

Often a screenshot or PDF showing the product in CPNP (e.g. CPNP reference number, product name, RP details) or a letter/email from your EU Responsible Person confirming notification. Check Amazon Seller Central for the exact request.

Who can give me CPNP proof?

Your EU Responsible Person (or, if they notified, your manufacturer) can provide proof. If you don’t have an RP yet, you need to appoint one and have the product notified before you can provide CPNP proof.

When must CPNP notification happen?

Before the product is placed on the EU market. In practice, the RP notifies as soon as the product data is ready (label, formula, safety). There is no “pre-approval” step — notification is a legal obligation, not an authorization. Amazon asks for proof to verify that this step has been done.

Do I need separate proof for each ASIN or variant?

Each cosmetic product (typically each distinct formulation and/or product name) must be notified separately in CPNP. If you have multiple ASINs that are the same product, one notification may cover them; if they are different formulations or names, you may need separate notifications. Your RP can confirm and provide proof per product as Amazon requests.

Sources & scope: EU Regulation (EC) 1223/2009, Art. 13 (notification). CPNP is operated by the European Commission. This page is for information only and does not constitute legal or regulatory advice.

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