EU Cosmetics Claims Quick‑Check

Paste your claim text. Get risk flags, evidence prompts, and safer rewrites you can send for a professional claims/label review.

Run the quick‑check → Request claims/label review quotes

Directional guidance only · Not a substitute for RP/claims substantiation review

Claims quick‑check tool

Enter claims exactly as you plan to use them on packaging, PDP, and ads.

Tip: Keep claims short and exact. The output includes safer rewrites and evidence prompts.
Get quotes

Output

Use this as a quote-ready brief for claims/label review.

Fill the form and click “Generate output”.

FAQ

What does “high risk” mean here?

High risk generally means the claim may be interpreted as a medicinal claim, implies sun protection, or is absolute (“guaranteed”, “clinically proven”) and therefore needs very strong evidence and careful wording. A qualified reviewer should validate the final claims set.

Can I say “natural” or “clean”?

These terms are often ambiguous and can trigger compliance questions. A reviewer typically expects a clear definition, substantiation, and consistent criteria across marketing assets.

References

Starting points for reviewers and internal teams:

Regulation (EU) No 655/2013 (common criteria for claims)
Regulation (EC) 1223/2009 (cosmetics)

Disclaimer: This tool is informational and not legal or regulatory advice. For launch decisions, use a qualified EU/UK Responsible Person (RP) and/or claims substantiation reviewer and verify against current requirements.