What is the EU GPSR and when did it apply?

The EU General Product Safety Regulation (2023/988) replaced the previous GPSD and applied from 13 December 2024. It introduces a mandatory Responsible Person requirement for non-EU manufacturers selling consumer products in the EU.

Is a GPSR Responsible Person required for all consumer products?

Yes, for any consumer product (not covered by a product-specific regulation with its own representative requirement) placed on the EU market by a non-EU manufacturer or importer.

Is the GPSR RP the same as the EC REP for medical devices?

No. These are separate legal requirements under different regulations. Products covered by sector-specific regulations (like EU MDR) follow those rules instead of GPSR for the representative requirement.

Appoint an EU GPSR Responsible Person for Consumer Products

Appoint a vetted EU GPSR Responsible Person online. Required for non-EU manufacturers under the EU General Product Safety Regulation (GPSR 2023/988). Instant pricing.

✓ 3 active providers available right now · EUR 874 – 1,083

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Market

EU / EEA

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Regulation

GPSR 2023/988

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Onboarding

3–7 business days

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Pricing

Annual per product/range

Want to read provider profiles and reviews first? Compare all EU GPSR Responsible Person providers →

How it works

1

Describe your product range

Tell us your product category, number of product lines, and which markets you sell into (EU, specific member states).
2

Compare GPSR Responsible Persons

See annual fees and scope from vetted EU-established providers who can serve as your GPSR Responsible Person.
3

Appoint and fulfil your GPSR obligations

Your new RP issues appointment documentation, is listed on your product labelling, and handles market surveillance contact.

What is the EU General Product Safety Regulation (GPSR)?

The EU General Product Safety Regulation (GPSR, Regulation 2023/988) came into force on 13 December 2024, replacing the older General Product Safety Directive (GPSD). It applies to all consumer products placed or made available on the EU market that are not fully covered by a sector-specific regulation with equivalent safety requirements. Key changes from the GPSD include: mandatory Responsible Person requirements for non-EU manufacturers, new online marketplace obligations, enhanced traceability requirements, and stricter enforcement coordination between EU member state authorities.

Who must appoint a GPSR Responsible Person?

Any non-EU manufacturer whose consumer products are placed on the EU market must have a GPSR Responsible Person (RP) established in the EU/EEA whose name and contact details appear on the product or its packaging. This applies whether you sell through your own EU website, via EU distributors, or through online marketplaces. Note that if your product is already covered by a sector-specific regulation that requires an equivalent representative (e.g., EU MDR requires an EC REP for medical devices, EU Cosmetics Reg. requires a Cosmetics RP), you are not additionally required to appoint a GPSR RP for that product category.

What does the GPSR Responsible Person do?

The GPSR RP's obligations include: being named on the product label as the EU point of contact; maintaining product safety documentation including the technical file and risk assessment; receiving and forwarding market surveillance authority communications; notifying authorities of safety issues and initiating recalls when necessary; and cooperating with the Safety Gate rapid alert system if a dangerous product notification is received. The RP is also responsible for ensuring product labelling meets GPSR requirements — including the new digital product passport provisions that are expected to roll out from 2026.

GPSR vs. other EU representative requirements

A common question is how GPSR intersects with other EU representative obligations. The key principle is that sector-specific regulations take precedence: if your product is a medical device covered by EU MDR, a cosmetic covered by the EU Cosmetics Regulation, a toy covered by the Toy Safety Directive, or an electrical product covered by sector-specific directives — those regulations' representative requirements apply instead of GPSR. If your product falls into multiple categories (e.g., a consumer wellness device that is also a Class I medical device), always confirm which regulation governs the representative requirement with a regulatory specialist.

Frequently asked questions

What is the EU GPSR and when did it apply?: The EU General Product Safety Regulation (2023/988) replaced the previous GPSD and applied from 13 December 2024. It introduces a mandatory Responsible Person requirement for non-EU manufacturers selling consumer products in the EU.
Is a GPSR Responsible Person required for all consumer products?: Yes, for any consumer product (not covered by a product-specific regulation with its own representative requirement) placed on the EU market by a non-EU manufacturer or importer.
What does the GPSR Responsible Person do?: The RP's contact details must appear on the product or packaging. They receive and forward safety complaints, cooperate with market surveillance authorities, and can initiate recalls on your behalf.
Is the GPSR RP the same as the EC REP for medical devices?: No. These are separate legal requirements under different regulations. Products covered by sector-specific regulations (like EU MDR) follow those rules instead of GPSR for the representative requirement.

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