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If I private-label cosmetics, do I become the Responsible Person?
I'm a brand owner who private-labels cosmetic products manufactured by a third party. If I sell products under my own brand name, do I automatically become the Responsible Person, or can the manufacturer remain as RP?
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Asked by Lo H. Khamis
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Lo H. Khamis, Regulatory Experts
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## If I Private-Label Cosmetics, Do I Become the Responsible Person?
**Potentially, yes—if you place the product on the market under your name or trademark, you may become the Responsible Person** and inherit the compliance responsibilities that come with that role.
### When Private Labeling Makes You the RP
According to Article 4 of Regulation (EC) No 1223/2009, a distributor becomes the RP if they sell products under their own name or trademark<sup><a href="#cite-14">[1]</a></sup>.
**You become the RP if:**
- ✅ You sell products under your own brand name
- ✅ You place products on the market under your trademark
- ✅ You rebrand products with your name
- ✅ You modify products in ways that affect compliance
### Private Label Scenarios
#### Scenario 1: Full Private Label
- Manufacturer produces products
- You sell under your brand name
- **You become the RP** (unless you appoint another EU/EEA entity)
#### Scenario 2: Co-Branding
- Manufacturer's brand and your brand both appear
- Depends on who is "placing on market"
- May need to clarify RP designation
#### Scenario 3: White Label with Modifications
- Manufacturer produces base product
- You modify or rebrand
- **You likely become the RP**
### RP Responsibilities for Private Labelers
If you become the RP, you're responsible for:
- [ ] Ensuring product safety before market placement
- [ ] Maintaining Product Information File (PIF)
- [ ] Submitting CPNP notifications
- [ ] Ensuring proper labeling compliance
- [ ] Serving as contact point for authorities
- [ ] Reporting serious undesirable effects (SUEs)
- [ ] Responding to authority inquiries
### Private Label RP Checklist
Before private labeling:
- [ ] Understand you may become the RP
- [ ] Verify you can fulfill RP obligations
- [ ] Ensure you have access to product information
- [ ] Confirm PIF can be maintained or accessed
- [ ] Verify CPNP notification can be submitted
- [ ] Understand SUE reporting requirements
- [ ] Consider appointing an EU RP provider if needed
### Can You Appoint Another RP?
**Yes—even if you're placing products on the market, you can appoint another EU/EEA entity as RP** by written mandate<sup><a href="#cite-14">[1]</a></sup>.
**Consider appointing an RP provider if:**
- You don't have EU establishment
- You lack regulatory expertise
- You want to reduce operational burden
- You need professional RP services
### Private Label Considerations
**Advantages of Being RP:**
- Direct control over compliance
- No need to coordinate with separate RP
- May be more cost-effective for large operations
**Advantages of Appointing RP Provider:**
- Professional regulatory expertise
- Reduced operational burden
- Access to established systems
- Faster market access
### Common Private Label Mistakes
- ❌ Not realizing you become the RP
- ❌ Not understanding RP obligations
- ❌ Not having EU establishment (if required)
- ❌ Not maintaining PIFs properly
- ❌ Not submitting CPNP notifications
- ❌ Not handling SUE reporting
### Questions to Ask Yourself
1. **"Am I placing products on the market under my brand?"**
- If yes, you likely become the RP
2. **"Can I fulfill RP obligations?"**
- Do you have EU establishment?
- Do you have regulatory expertise?
- Can you maintain PIFs?
3. **"Should I appoint an RP provider?"**
- Consider your capabilities and resources
- Evaluate cost vs. operational burden
### Next Steps
1. Determine if private labeling makes you the RP
2. Assess your ability to fulfill RP obligations
3. **[Compare EU Cosmetics Responsible Person providers & request quotes](https://cruxi.ai/regulatory-directories/cosmetics_rp)** - Find providers if you need to appoint an RP
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*Written by **Lo H. Khamis**, Regulatory Experts. [Connect on LinkedIn](https://www.linkedin.com/in/lo-h-khamis) for regulatory guidance.*
### Official Sources:
<a id="cite-14"></a>[1] [Regulation (EC) No 1223/2009 - Article 4](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32009R1223)