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CH-REP vs Swiss importer vs distributor: what's the difference (and can one company do multiple roles)?
I'm trying to understand the distinction between CH-REP, importer, and distributor roles in Switzerland. Can a single company fulfill multiple roles, and what are the implications?
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Asked by Lo H. Khamis
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Lo H. Khamis, Regulatory Experts
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## CH-REP vs Swiss Importer vs Distributor: What's the Difference?
Understanding the distinction between CH-REP, importer, and distributor roles is critical for compliance. These are **separate legal roles** with different obligations, though a single company can sometimes fulfill multiple roles.
### The Three Roles
#### 1. **CH-REP (Swiss Authorized Representative)**
- **Regulatory role** - Represents the manufacturer for formal and safety-related issues
- **Required for**: Non-Swiss manufacturers placing devices on the Swiss market
- **Key responsibilities**:
- Hold or ensure access to technical documentation
- Ensure vigilance reporting to Swissmedic
- Cooperate with Swissmedic on regulatory matters
- Maintain written mandate with manufacturer
#### 2. **Swiss Importer**
- **Supply chain role** - Company that places a device from outside Switzerland on the Swiss market
- **Required for**: Any device imported into Switzerland
- **Key responsibilities**:
- Verify device has appropriate markings and documentation
- Verify manufacturer and CH-REP (if applicable) are identified
- Maintain complaint registers
- Cooperate with Swissmedic on market surveillance
- Register for CHRN
#### 3. **Distributor**
- **Commercial role** - Company that makes a device available on the market (but doesn't import it)
- **Required for**: Companies selling devices already on the Swiss market
- **Key responsibilities**:
- Verify device has appropriate markings
- Verify device is registered if required
- Maintain complaint registers
- Not distribute devices that don't comply
- **Does NOT need to register for CHRN**
### Key Distinctions
According to Swissmedic's obligations sheet, these roles have **distinct responsibilities**:
| Aspect | CH-REP | Importer | Distributor |
|--------|--------|----------|-------------|
| **Primary Role** | Regulatory | Supply Chain | Commercial |
| **CHRN Required?** | Yes | Yes | No |
| **Technical Documentation** | Must hold/ensure access | Must verify availability | Must verify compliance |
| **Vigilance Reporting** | Responsible for ensuring reports | Must report incidents | Must report incidents |
| **Labeling Requirements** | Name/address on label | Name/address on label (optional) | Verify labeling present |
### Can One Company Do Multiple Roles?
**Yes, but with important caveats:**
#### CH-REP + Importer
A single company **can** be both CH-REP and importer, but:
- Must meet **both sets of obligations**
- May need to register **separately for each role**
- May receive **two separate CHRNs** (one for each role)
- Must clearly distinguish the roles in operations
- Must comply with all requirements for both roles
#### Importer + Distributor
A company can be both importer and distributor, but must meet obligations for both roles.
#### CH-REP + Distributor
A CH-REP can also act as a distributor, but the regulatory role (CH-REP) is separate from the commercial role (distributor).
### Important Practical Implications
#### 1. **CHRN Registration**
- **CH-REP**: Must register for CHRN
- **Importer**: Must register for CHRN
- **Distributor**: **No CHRN registration required** (Swissmedic explicitly states this)
#### 2. **Labeling Requirements**
- **Manufacturer**: Must always be indicated on label
- **CH-REP**: Must be indicated on label (for non-Swiss manufacturers)
- **Importer**: Can be indicated on device/packaging/accompanying document under Swiss rules
- **Distributor**: No specific labeling requirement
#### 3. **Documentation Access**
- **CH-REP**: Must hold or ensure 7-day access to technical documentation
- **Importer**: Must verify documentation is available
- **Distributor**: Must verify device compliance
#### 4. **Vigilance Reporting**
- **CH-REP**: Responsible for ensuring reports are sent to Swissmedic
- **Importer**: Must report serious incidents
- **Distributor**: Must report serious incidents
### Common Scenarios
#### Scenario 1: EU Manufacturer → Swiss Importer → Swiss Distributor
- **Manufacturer**: EU-based, needs CH-REP
- **Importer**: Swiss company, imports from EU, needs CHRN
- **Distributor**: Swiss company, distributes imported devices, no CHRN needed
#### Scenario 2: US Manufacturer → Swiss CH-REP (who also imports)
- **Manufacturer**: US-based, needs CH-REP
- **CH-REP/Importer**: Swiss company serving both roles, needs CHRN for both roles (may get two CHRNs)
#### Scenario 3: Swiss Manufacturer
- **Manufacturer**: Swiss-based, no CH-REP needed, but needs CHRN as manufacturer
### Best Practices
1. **Clarify Roles Early** - Determine which roles each party will play
2. **Document Responsibilities** - Clearly define obligations in contracts
3. **Register Appropriately** - Ensure all required parties register for CHRN
4. **Maintain Separation** - If one company serves multiple roles, maintain clear operational separation
5. **Regular Review** - Periodically review role assignments as your business evolves
### Red Flags
- ⚠️ Company claiming to be "CH-REP" but not registered for CHRN
- ⚠️ Distributor claiming they need CHRN registration
- ⚠️ Unclear division of responsibilities between roles
- ⚠️ Missing written mandate for CH-REP relationship
### Next Steps
1. **[Compare Swiss CH-REP providers & request quotes](https://cruxi.ai/regulatory-directories/ch_rep)** - Use our directory to find and compare qualified CH-REP providers
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*Written by **Lo H. Khamis**, Regulatory Experts. [Connect on LinkedIn](https://www.linkedin.com/in/lo-h-khamis) for regulatory guidance.*
### Official Sources:
- [Swissmedic - Economic Operator Roles](https://www.swissmedic.ch/swissmedic/en/home/medical-devices/economic-operators.html)